The hype around Ram Charan starrer Peddi is getting bigger with every passing week, and now the film is gearing up for what could become one of the biggest Telugu promotional events of the year. The makers are planning a large-scale trailer launch event in Bhopal on May 16, and the buzz around it has already started spreading fast across fan communities and trade circles. With the film just weeks away from release, the team appears ready to push promotions into full festival mode rather than keeping it as a regular media event.
According to information learned by Variety India, the launch event is expected to see the presence of Ram Charan, Janhvi Kapoor, director Buchi Babu Sana, producer Venkata Satish Kilaru, and filmmaker Sukumar. What is making the event even more talked-about online is the reported live performance by Oscar-winning music composer A. R. Rahman. Fans are already expecting the event to turn into a musical spectacle considering Rahman’s soundtrack for the film has been carrying strong curiosity since the first promotional material dropped.
Preparations for the launch are already happening on a massive scale in Bhopal, and insiders believe the turnout could be huge. Telugu cinema has increasingly expanded beyond traditional regional markets over the last few years, and events like these are now being designed to feel more national in reach. Social media trends around Peddi have also remained unusually strong, especially after audiences got their first proper look at Ram Charan’s rugged makeover. Many fans online have pointed out how different the actor looks compared to his recent polished commercial appearances, with the film leaning into a more rooted and earthy rural setup.
For director Buchi Babu Sana, Peddi marks an important moment in his career. After gaining recognition with Uppena, the filmmaker is now stepping into a much larger commercial space with Ram Charan leading the project. The collaboration itself became a talking point from the day it was announced, mainly because this is Ram Charan’s first major release after the global explosion of RRR. Expectations naturally shot up after that, and many industry watchers see Peddi as a crucial film in shaping the actor’s next phase in pan-Indian cinema.
The project also brings together an interesting mix of talent behind the scenes. Veteran Kannada superstar Shiva Rajkumar is playing a major role in the film, while Rahman’s involvement has added another layer of attention from music lovers. In recent years, Telugu big-ticket films have increasingly focused on creating stronger musical identities for global audiences, and Peddi seems to be following that path carefully. The soundtrack and teaser visuals have already been receiving positive reactions for their raw atmosphere and emotional tone.
Meanwhile, overseas response has reportedly started on a promising note too. Advance bookings in the United States have opened early and are said to be attracting strong attention, particularly from Telugu audiences abroad where Ram Charan continues to maintain a powerful fan base. Overseas markets have become extremely important for South Indian films in recent years, and early momentum there is often seen as a strong indicator before release week.
Industry conversations around the film became even louder recently after filmmaker Sukumar visited the sets and reportedly appreciated portions of the footage and promotional cuts. That added more fuel to the already growing curiosity around the project. From its visual style to Ram Charan’s transformation, nearly every update connected to Peddi has managed to create online chatter over the past few months.
Presented by Mythri Movie Makers and backed by Vriddhi Cinemas, Peddi is currently scheduled to release in theatres on June 4, 2026.
