On October 15, 2025, in New York City, one of the most memorable crossovers in global pop culture unfolded on the runway of the Victoria’s Secret Fashion Show 2025. That evening, global K-pop powerhouse TWICE made history by becoming the first-ever K-pop girl group to perform at the world-famous fashion event.
This wasn’t just a musical performance — it was a powerful moment of fashion meeting fandom, where the glamour of Victoria’s Secret’s runway collided beautifully with the vibrant energy of K-pop. For fans around the world, it was a celebration of how far Korean pop culture has come and how seamlessly it now blends into mainstream Western entertainment.
From Seoul to the Pink Carpet
The anticipation began weeks earlier when TWICE’s agency confirmed their participation, announcing that they would become the first K-pop act to ever perform at the fashion show. TWICE — known for global hits like “TT”, “What Is Love?”, and “The Feels” — has been on a steady rise since their debut in 2015. From sold-out concerts worldwide to topping Billboard charts, their global reach has expanded with every era.
Stepping into a major international fashion event like the Victoria’s Secret Fashion Show was a new milestone. It placed TWICE alongside iconic performers who have previously graced the stage, including Rihanna, Taylor Swift, and The Weeknd — but this time, with a touch of K-pop flair.
On the pink carpet, members Nayeon, Jihyo, Tzuyu, and Momo represented the group in stunning coordinated black-and-white ensembles, giving fans a glimpse of the elegance and charisma they would soon bring to the stage.
For Victoria’s Secret, inviting TWICE was part of its new era — one celebrating global inclusivity, diverse beauty, and fresh cultural influences. And for TWICE, it was another step in breaking barriers and expanding K-pop’s presence on the international stage.
A Dazzling Runway Performance
TWICE’s performance took place during the PINK Halftime segment, which featured stylish, youthful, and sporty fashion inspired by the brand’s casual wear line. The group performed two of their latest songs — “This Is For” and “Strategy” — electrifying the runway with their signature choreography and high-energy vibe.
The stage glowed in vibrant pinks and pastels as models walked the runway alongside the members, blending the worlds of music and fashion in a visually stunning way. Nayeon, Jihyo, Tzuyu, and Momo wore shimmering pink-and-white outfits featuring knee-high boots and sparkling skirts, perfectly matching the Victoria’s Secret aesthetic while still highlighting TWICE’s playful and confident energy.
Before performing, leader Jihyo addressed the crowd, acknowledging that this special performance featured only four members but promising fans something truly memorable — and she delivered. Their vocals were live, their moves were sharp, and their energy contagious.
Even without the full lineup, TWICE’s professionalism and chemistry shone through. The performance ended with roaring applause, with audience members cheering and waving lightsticks that some fans had brought in support of their favorite K-pop stars.
Fans and Media Celebrate the Historic Moment
TWICE’s appearance quickly became one of the most talked-about moments of the night. Fans flooded social media with photos, videos, and emotional posts, celebrating how far the group had come since their early days in Seoul. Hashtags like #TWICExVSFS2025 and #TWICEatVSFS trended globally, while clips of their runway performance amassed millions of views within hours.
Fashion magazines and entertainment outlets also praised the group for their elegance, style, and stage presence. Many noted how TWICE brought a refreshing energy to the show, merging the vibrant K-pop aesthetic with the glitz and sophistication of a world-class fashion event.
TWICE not only represented their group but the entire K-pop industry, marking a major step forward for Asian artists in global fashion spaces. Their presence on the VS runway symbolized that K-pop is not just a musical genre — it’s a cultural movement that transcends borders.
A Few Bumps Along the Way
Despite the overwhelmingly positive response, the night wasn’t entirely without challenges. Some fans noticed that Tzuyu’s vocals sounded slightly strained during one part of the performance. Later, she personally addressed fans through a message, explaining that she had been struggling with a sore throat since arriving in New York but still wanted to perform for everyone watching.
Her honesty only strengthened fans’ admiration, as many praised her professionalism for performing live despite the discomfort. Soon after, “Get Well Soon Tzuyu” began trending on Twitter, showing the warmth and loyalty of TWICE’s fandom, ONCE.
Another unexpected twist came after the performance — one of the lingerie pieces Tzuyu wore during the show reportedly sold out online within days, leading fans to nickname it “The Tzuyu Bra.” The moment perfectly captured TWICE’s influence, proving how seamlessly they could bridge entertainment and fashion.
Why TWICE’s Appearance Matters
TWICE’s participation in the Victoria’s Secret Fashion Show goes far beyond a single performance. It’s a defining moment that highlights how K-pop continues to reshape global entertainment.
1. K-Pop Meets High Fashion
While K-pop stars have long worked with luxury brands like Dior, Chanel, and Louis Vuitton, performing live at a major Western fashion event takes it a step further. It shows that K-pop idols aren’t just ambassadors or models — they’re global entertainers who can command the same stages as the biggest Western names.
2. Breaking Cultural Barriers
TWICE’s presence symbolized a powerful cultural exchange. Millions of international viewers were introduced to their music, choreography, and style in a setting that traditionally focused on Western artists. It reflects a more diverse, interconnected entertainment world where talent knows no borders.
3. Expanding Brand Influence
For Victoria’s Secret, featuring TWICE was a strategic move that opened the door to Asia’s massive fashion and pop culture market. The brand benefited from the attention of TWICE’s massive fanbase, while the group gained exposure to millions of fashion fans worldwide — a win-win collaboration.
4. Inspiring Future Artists
As the first K-pop girl group to perform at the Victoria’s Secret Fashion Show, TWICE set a precedent. Their success will likely inspire other Korean groups and artists to pursue similar collaborations, further blending music, fashion, and global entertainment.
A New Era for TWICE
For TWICE, 2025 marks a new chapter. Celebrating their 10th anniversary, the group continues to reinvent themselves while staying true to their joyful, confident identity. Their participation in such a massive fashion event signals their evolution from a chart-topping girl group into global cultural icons.
As they continue their world tour, fans around the globe are reminded of just how far the group has come — from their humble beginnings in Seoul to standing shoulder-to-shoulder with international superstars on one of the world’s most glamorous stages.
The Victoria’s Secret performance also opens up new opportunities. Fashion brands, cosmetics companies, and luxury designers are already taking notice of TWICE’s influence, setting the stage for even more collaborations in the near future.
The Bigger Picture
Beyond the glitter and pink runway lights, TWICE’s performance reflects the changing face of global pop culture. It’s no longer about East versus West — it’s about collaboration, diversity, and mutual admiration.
The night TWICE performed at the Victoria’s Secret Fashion Show will be remembered as the moment K-pop officially stepped into the world of high fashion. It’s a reminder that music, style, and art are universal languages that connect people everywhere.
A Night to Remember
When the lights dimmed and the music faded, one truth remained — TWICE had done what no K-pop girl group had ever done before. They didn’t just perform; they made history.
Their presence on that runway wasn’t only a performance — it was a statement. A statement that K-pop belongs on every global stage, that Asian artists can headline the world’s biggest events, and that TWICE’s impact reaches far beyond the charts.
From the energy of their choreography to the elegance of their style, TWICE brought something truly special to the Victoria’s Secret Fashion Show 2025 — and the world took notice.
✨ TWICE didn’t just walk the runway — they walked into history.
