In 2025, TWICE has officially stepped into a new era — an era defined by sold-out stadiums, historic milestones, and a tour that’s rewriting what it means to be a K-pop act on the world stage. As the group celebrates its 10th anniversary, the nine-member powerhouse continues to prove why they are not just South Korea’s sweethearts but a global pop phenomenon. With the launch and expansion of their “This Is For” World Tour (2025–2026), TWICE has shown that their charm, dedication, and fan connection are stronger than ever.
A Decade of Music and Magic: Launching the “This Is For” Era
The This Is For World Tour marks a special chapter in TWICE’s journey. It’s not just another concert series — it’s a full-circle celebration of ten incredible years since their debut. The tour supports their fourth Korean studio album, This Is For, released on July 11, 2025, an album packed with self-empowering messages and signature TWICE energy.
The group kicked off the tour in Incheon, South Korea, on July 19–20, 2025, performing before thousands of fans who had been waiting months for this comeback. The performances were described as electric — full of nostalgia, fierce choreography, and heartfelt messages to ONCEs (their fandom).
But that was just the beginning. By October 2025, TWICE announced a massive expansion of the tour with 17 additional dates across North America and Europe. The news exploded across social media as tickets from the initial leg sold out within hours. Fans in Los Angeles, Paris, Amsterdam, Dallas, Vancouver, and Turin were thrilled to see new dates added, including a fourth show at the Kia Forum in LA — something only a handful of global acts have achieved.
The North American leg of the tour is set to begin in Vancouver on January 9, 2026, and will run well into summer, making it one of TWICE’s longest international tours yet.
Bigger, Bolder, and More Immersive
What makes this tour stand out isn’t just the number of shows but how the group plans to present them. For the first time in their career, TWICE will perform using a 360° stage setup, giving fans an immersive view of every performance from every angle. It’s an ambitious production choice that reflects TWICE’s evolution from a pop act into a world-class live performers.
Industry insiders note that this tour could become the most-attended North American tour ever by a K-pop act, surpassing even their own previous records. Their last major tour, “Ready To Be,” drew approximately 1.5 million fans across 51 shows in 27 cities — a record-setting feat for any girl group. The This Is For tour is already expected to top that.
The growing fan demand and consistent sellouts also underline TWICE’s unique cross-generational appeal. Whether it’s the loyal fans who’ve been with them since Cheer Up or new international audiences drawn by their recent English releases, TWICE’s ability to connect across cultures remains unmatched.
Breaking Records and Setting New Standards
TWICE’s touring success isn’t an isolated story — it’s the result of years of milestones that have gradually redefined what’s possible for K-pop girl groups.
During their Ready To Be tour, TWICE became the first female K-pop group to headline U.S. stadiums, performing at legendary venues like SoFi Stadium in Los Angeles and MetLife Stadium in New Jersey. They also made history by becoming the first foreign female act to headline Japan’s Nissan Stadium, one of Asia’s most iconic concert venues.
But the group didn’t stop there. TWICE also became the first female K-pop group to perform as headliners at Lollapalooza Chicago, one of the world’s biggest music festivals — an incredible crossover moment that showcased their power to captivate Western audiences.
On the music charts, TWICE has been equally dominant. Their albums have consistently debuted on global charts, including the U.S. Billboard 200, where Eyes Wide Open entered at #72, and With YOU-th reached the Top 10 — a rare feat for a non-English girl group. These chart achievements highlight how TWICE has successfully transitioned from being local idols to true international artists.
10 Years Strong: A Legacy of Milestones
The This Is For era carries special emotional weight for TWICE. It symbolizes not only a celebration of their decade-long career but also their growth as artists and individuals. Since debuting in 2015 under JYP Entertainment, TWICE has gone from bright, bubbly rookies to confident performers with artistic depth and maturity.
Their 10th anniversary year has been filled with symbolic moments. In April 2025, TWICE made global headlines by joining Coldplay’s “Music of the Spheres” tour in Seoul, performing a special version of We Pray with the band — an unforgettable collaboration that bridged K-pop and British pop-rock in a way fans never expected.
Later that same year, TWICE became the first K-pop girl group to perform at the Victoria’s Secret Fashion Show, earning praise for their live vocals, charisma, and global appeal. It was a bold crossover moment that proved TWICE’s reach extends far beyond the music industry.
These achievements underline a crucial truth: TWICE isn’t just participating in K-pop’s global wave — they’re helping lead it.
What’s Next for TWICE?
As TWICE’s This Is For World Tour continues to grow, it’s clear the group is entering a new chapter defined by independence, artistic control, and scale. From pioneering 360° stages to expanding into new continents, TWICE’s path reflects a confidence that only comes after years of consistent hard work and evolution.
Their tour’s expanded schedule across Europe and North America cements their place as one of the most sought-after touring acts in the world. The fact that extra shows keep being added mid-tour is proof that TWICE’s demand is only growing stronger.
Looking ahead, fans are already speculating about possible collaborations, English singles, and even a potential documentary chronicling their 10-year journey. JYP Entertainment has also hinted that the group may work on special anniversary projects after the tour wraps up.
Why TWICE’s Journey Matters
TWICE’s success represents something larger than just record sales and ticket numbers — it’s about how nine women from South Korea became a symbol of resilience, joy, and global unity through music. They’ve built bridges between cultures and generations, inspiring countless new artists and redefining what a K-pop girl group can achieve.
In a world where music trends come and go, TWICE’s staying power is their greatest achievement. They’ve never relied solely on hype; instead, they’ve earned their global influence through consistency, authenticity, and connection.
As their This Is For World Tour continues into 2026, TWICE isn’t just celebrating their past — they’re setting the stage for an even brighter future. Whether it’s through breaking attendance records, dominating global charts, or simply making fans smile with every performance, TWICE continues to prove why they are, without a doubt, one of the most influential girl groups of this generation.
Their story is far from over — and if the past ten years are any indication, the next decade will be even more spectacular.
