New Delhi — In a candid revelation, actor-singer Shehnaaz Gill disclosed that she regularly drinks black-coloured alkaline water—some bottles priced at ₹600—despite believing the drink offers no greater health advantage than ordinary water.
What Shehnaaz said
During a recent appearance on a lifestyle show, Gill shared that the bottled alkaline water she uses can cost from ₹100 to ₹600. “Nothing happens from drinking it. It is just water… I see something black so I drink it, thinking of it as black coffee,” she admitted.
She also mentioned she only uses it during shoots and has heard claims about it being mineral-rich or helping hair, but that she is “only following what I have heard.”
The context of the trend
Black alkaline water has become a luxury wellness trend among celebrities in India. It is often marketed as having “detoxifying properties”, being “rich in minerals”, or offering digestive benefits.
However, Gill’s statement emphasises that at least in her case, the appeal appears more aesthetic (the black colour, the premium price) than based on proven health effects.
Why it matters
- Consumer awareness: Gill’s admission sheds light on how premium pricing and novelty (black colour, “alkaline” label) may drive consumption more than strong scientific backing.
- Wellness branding vs. reality: It prompts scepticism about marketing claims around “alkaline” bottled waters, especially when the consumer themselves views it as functionally equivalent to normal water.
- Celebrity influence: As a public figure, Gill’s choices may influence fans and buyers — making her honesty around “no health benefit” noteworthy.
Bottom line
While drinking enough water remains a vitally important health habit, Shehnaaz Gill’s experience suggests that paying more for a black-alkaline variant may not deliver additional benefits — at least based on her own assessment. The decision may hinge on aesthetic or lifestyle preference rather than measurable health gain.
