Jr NTR has issued one of his strongest public statements yet about the misuse of artificial intelligence after a manipulated version of Devara: Part 1 song Chuttamalle began circulating online.
The altered clip reportedly uses AI to change footage featuring NTR and Janhvi Kapoor and create sexually explicit imagery that was never part of the original song. NTR responded on X on October 3, condemning both the creation and circulation of the video and warning that he intends to pursue legal action against those involved.
He opened his statement with three blunt words:
“Disgusting, Sick and Shameless.”
NTR then warned those responsible:
“I will not spare any of you.”
He said he would take “every possible legal action” against both the people who created the altered video and those spreading it online.
NTR asks fans not to watch or share the video
One of the most important parts of NTR’s message was directed not at the creators, but at everyone encountering the manipulated clip online.
The actor urged people not to watch, share or engage with the material. That distinction matters because deepfake content often spreads far beyond its original uploader through reposts, reaction accounts and users asking others to circulate links.
NTR framed the incident as something much broader than a celebrity problem. He argued that AI can be used to degrade any woman and called on both state governments and the Government of India to introduce stronger measures against misuse of the technology.
His response therefore goes beyond defending a co-star. He is also questioning the online culture that rewards manipulated intimate content with attention.
That may be the more important part of the story.
Deleting one video does not solve the problem if hundreds of accounts continue reposting copies.
Janhvi Kapoor has also reportedly objected to the circulation
Reports from Telugu media indicate that Janhvi Kapoor has also condemned the manipulated material and asked users not to create or promote AI-generated fake videos involving real people.
The clip specifically alters footage from Chuttamalle, the romantic song from Koratala Siva’s Devara: Part 1. Janhvi played Thangam opposite NTR, who portrayed both Devara and Varadha in the film. The original song was composed by Anirudh Ravichander, sung by Shilpa Rao, written by Ramajogayya Sastry and choreographed by Bosco Martis.
That context also makes the manipulation particularly invasive.
The fake footage does not merely imitate the actors from scratch. It reportedly takes recognizable material from an actual professional performance and transforms it into something the performers never agreed to create.
This is where the issue moves from ordinary fan editing into the far more troubling territory of non-consensual synthetic media.
Why AI deepfakes are becoming harder for celebrities to ignore
Film stars have dealt with manipulated photographs and edited clips for years, but generative AI has changed both the quality and speed of those alterations.
A convincing fake no longer requires specialist visual-effects equipment or a large production team. That lowers the barrier for creating content that can appear authentic enough to mislead casual viewers, particularly when it starts with real footage from a film or music video.
The Chuttamalle incident is therefore part of a larger problem facing actors, musicians and other public figures: their existing photographs and performances provide enormous amounts of material that can be reused without consent.
But visibility should not be confused with permission.
Someone appearing in a film, song or photoshoot does not give others consent to digitally manufacture explicit material involving that person.
That is also why NTR’s request not to engage with the clip matters. Curiosity itself can increase distribution when social-media algorithms interpret views, reposts and comments as signals to recommend content more widely.
NTR’s warning targets distributors as well as creators
Another notable part of NTR’s statement is that he did not limit his legal warning to whoever originally generated the video.
He specifically included people spreading it.
That broadens the issue from the technical act of making a deepfake to the ecosystem that allows one to go viral. Accounts that knowingly redistribute manipulated sexual material can become just as important to its reach as the original creator.
Reports indicate that the video had already been circulating on social media before NTR responded publicly on Saturday.
Whether formal legal proceedings have already been initiated was not clearly detailed in the sources available at publication time. What NTR has publicly confirmed is his intention to pursue every legal avenue available.
That distinction is worth keeping clear.
‘Chuttamalle’ was one of ‘Devara’s biggest songs
The controversy is particularly striking because Chuttamalle originally became popular for very different reasons.
Released ahead of Devara: Part 1 in 2024, the song focused on the romantic chemistry between NTR and Janhvi Kapoor against coastal and natural backdrops. It was released in multiple languages as part of the film’s pan-Indian promotional campaign.
Two years later, footage from that same song has become the center of a conversation about AI consent and synthetic media.
NTR’s response makes his position unambiguous: the altered footage is not a harmless edit, and he does not want viewers helping it travel further.
The most responsible action for fans is also the simplest one he suggested — do not watch it, do not repost it and do not help circulate copies.
The larger question now is whether the incident results in identifiable legal action against its creators and distributors, and whether platforms respond quickly enough to prevent manipulated intimate content from spreading after it has already gone viral.
