Salman Khan has called for tougher consequences for people who knowingly use artificial intelligence to create fake videos and voice clips of others.
Speaking during the September 27 Weekend Ka Vaar episode of Bigg Boss 20, the actor-host said AI-generated impersonation has become increasingly difficult to distinguish from authentic footage and revealed that manipulated videos featuring him have circulated online as well.
His strongest criticism was reserved not for people who accidentally believe or share manipulated content, but for those who deliberately create it.
“Now those kinds of people should be put behind bars,” Salman said.
Salman says AI manipulation has become ‘very scary’
During the discussion, Salman gave the example of someone cloning another person’s voice and using it to make them appear to abuse somebody—creating the impression that a real statement or incident took place when it never did.
He described the rapid improvement of AI as “very scary” and said the issue has become particularly serious because many viewers may not realize what they are watching has been artificially generated.
Salman also drew an important distinction between the creator and the viewer.
Someone unfamiliar with deepfake technology, he suggested, might genuinely believe manipulated footage and repost it. A person who knowingly manufactures the fake, however, understands that the event being presented never happened.
His argument was that meaningful consequences for deliberate creators could discourage others from doing the same.
Salman also called for stronger regulation of social media and said he intended to take the issue seriously.
Salman says ordinary people may be more vulnerable
The actor also acknowledged that celebrities have advantages when dealing with manipulated content.
A major public figure can potentially approach a cybercrime unit, hire lawyers or use a large social-media following to publicly deny a fake video. An ordinary person whose face or voice is manipulated may have fewer resources to identify the creator or limit the damage.
Salman argued that the consequences can extend to families as well, particularly when fabricated footage appears to show someone saying or doing something damaging.
That wider concern is increasingly relevant as generative AI tools make realistic voice cloning and video manipulation accessible without the sophisticated equipment once required for convincing deepfakes.
India already has rules addressing harmful deepfakes
There is one useful legal clarification to Salman’s call for a new law.
India already has laws and regulations that can apply to harmful AI-generated material. The government strengthened the Information Technology Rules in February 2026 specifically to address synthetically generated information, including deepfakes. Platforms are required to take measures against unlawful AI-generated content and clearly label permissible synthetic material under the updated framework.
Existing provisions of the Information Technology Act can also apply to conduct involving identity theft, impersonation, privacy violations and certain unlawful forms of manipulated content.
That does not mean simply creating any AI video is automatically a criminal offence. The legal question depends on how the technology is used, what the content depicts and which existing laws are violated.
Salman’s comments are therefore best understood as a call for stronger enforcement and accountability against deceptive or harmful AI impersonation, rather than a description of the current law.
His remarks also come amid a broader run of Bigg Boss 20 discussions about online behaviour. In recent episodes, Salman has spoken against trolling, body-shaming and the way social media can amplify attacks on public figures.
This time, however, his concern goes beyond people posting cruel opinions.
With AI, someone can manufacture the appearance that another person said something they never said at all—and Salman clearly believes knowingly creating that kind of deception should carry much more serious consequences.
