BLACKPINK’s Rosé is turning heartbreak into something far more playful with her latest solo release, “New Trick.” Released on September 18, the upbeat track moves into garage-punk territory while keeping the singer’s emotional songwriting at its centre. The song arrives with a visually ambitious music video directed by Dave Meyers, adding another major creative collaboration to Rosé’s growing solo career.
What makes the release particularly interesting is the technology behind the video. The project was created as part of Apple’s latest “Shot on iPhone” campaign and was filmed using the iPhone 18 Pro, giving Rosé’s new song a direct connection to Apple’s newest flagship camera system. Apple has previously used major musicians and filmmakers for its Shot on iPhone projects, but the combination of Rosé, Meyers and the new iPhone gives this campaign a particularly high-profile pop culture angle.
Rosé Turns Heartbreak Into ‘New Trick’
“New Trick” takes a different emotional route from a conventional heartbreak song. Instead of staying locked into sadness, Rosé uses the track to describe picking herself up and changing the way she responds to difficult experiences. The energetic production gives those lyrics a mischievous edge, making resilience sound less like a serious declaration and more like a decision to simply move forward.
Rosé worked on the song with Amy Allen, who previously collaborated with her on the hugely successful “APT.” Allen is also credited as a songwriter on the new track, while Andrew Wells, who worked with Rosé on “Stay a Little Longer,” contributed to the production. Music credits list Rosé and Allen among the songwriters, with Wells handling the arrangement, reinforcing the connection between the singer’s recent solo work and her newest musical direction.
The timing of the song also connects to a particularly busy period for Rosé. She has explained that “New Trick” was written shortly after the Met Gala, during a hectic week in New York. In her conversation with Vogue, she said, “I’ve been working on new music for quite some time now,” while also describing the process of figuring out the sound and creative world she wants to build as an evolving musician.
That evolution is important because Rosé is no longer simply building a solo identity alongside BLACKPINK. Her previous solo successes, particularly “APT.” with Bruno Mars, established that her music can travel well beyond the K-pop audience. “New Trick” now gives her another opportunity to experiment with a more guitar-driven, punchy pop sound while maintaining the emotional songwriting that has become an important part of her solo catalogue.
Dave Meyers Brings the Song to Apple’s iPhone 18 Pro
The music video gives “New Trick” another layer because it doubles as a showcase for Apple’s latest camera technology. Dave Meyers, whose directing credits include major videos for artists such as Taylor Swift, Kendrick Lamar and Ariana Grande, is behind the visual. The video was filmed entirely on the iPhone 18 Pro and released alongside Apple’s “Shot on iPhone” campaign for the new device.
Apple is using the project to highlight the upgraded camera capabilities of the iPhone 18 Pro, including its new variable-aperture system. According to Apple-focused coverage, the 48-megapixel main camera’s variable aperture is designed to provide greater control over light and depth of field, features that can be particularly useful when shooting a music video with changing environments and cinematic compositions.
The collaboration also arrives at a significant moment for Apple because the iPhone 18 Pro and iPhone 18 Pro Max went on sale on September 18. That means Rosé’s music video is not simply being used as a celebrity endorsement; it is arriving alongside the commercial launch of the hardware it was created to showcase. The timing allows Apple to put the camera system into a creative setting rather than presenting its specifications only through a conventional product advertisement.
For Rosé, meanwhile, the partnership extends her reach into another part of the entertainment and technology ecosystem. Her audience can approach the video as a new music release, while Apple can position the same project as an example of what its newest smartphone camera can achieve. That overlap is what makes the collaboration more substantial than a standard promotional appearance.
What ‘New Trick’ Means for Rosé’s Solo Era
There is also a bigger picture behind the release. Rosé has indicated that she has been working on new music for some time and is still exploring the balance between the artist she has become and the sound she wants to pursue next. She told Vogue that she was excited about where the musical journey would go and about introducing a “new era” of her music next year.
That makes “New Trick” feel like more than a standalone single. The song gives listeners a glimpse at a lighter, more energetic side of Rosé while continuing the personal storytelling that has shaped her solo material. Its garage-punk influence also helps distinguish it from simply repeating the formula of “APT.,” even though Amy Allen’s involvement creates a familiar creative link between the two songs.
Rosé has also spoken about the song with a sense of humour, describing it as “possibly the cutest thing [she and songwriter Amy Allen] have ever made together.” That comment captures the contrast at the heart of the release: the track deals with emotional disappointment, but its presentation refuses to become overly heavy.
The music video follows the same philosophy by pairing an energetic performance with a polished visual style. Meyers’ involvement gives the project a major music-video pedigree, while the iPhone 18 Pro connection turns the production itself into part of the story. Instead of separating the song, the visual concept and the technology campaign, “New Trick” brings all three together in one release.
What Happens Next for Rosé?
“New Trick” could ultimately be viewed as another stepping stone toward Rosé’s next phase as a solo artist. She has already established herself outside BLACKPINK through international releases, collaborations and her expanding catalogue, but her comments about new music suggest that more experimentation is ahead. The song therefore works both as a fresh release and as an indication of where her creative interests may be heading.
For now, the appeal of “New Trick” is fairly straightforward. It is a fast-moving, upbeat song about getting back on your feet, backed by collaborators Rosé already knows and a major visual collaboration with Dave Meyers and Apple. Whether listeners come for Rosé, the song itself, Meyers’ direction or the iPhone 18 Pro production, the release has several reasons to command attention beyond the usual K-pop cycle.
New Trick: Questions Answered
What is Rosé’s new song “New Trick” about?
“New Trick” is an upbeat garage-punk-inspired song about dealing with difficult emotional experiences and moving forward. Rather than remaining focused on heartbreak, the song presents resilience through a playful and energetic attitude.
When did Rosé release “New Trick”?
Rosé released “New Trick” on September 18, 2026. The release arrived alongside its official music video and Apple’s Shot on iPhone campaign.
Who directed Rosé’s “New Trick” music video?
The music video was directed by Dave Meyers, a filmmaker known for directing major music videos for artists including Taylor Swift, Kendrick Lamar and Ariana Grande.
Was “New Trick” music video shot on the iPhone 18 Pro?
Yes. The music video was filmed entirely using the iPhone 18 Pro as part of Apple’s Shot on iPhone campaign. Apple is using the project to highlight the phone’s updated camera capabilities.
Who worked with Rosé on “New Trick”?
Amy Allen, who previously worked with Rosé on “APT.,” is among the songwriters, while Andrew Wells, who collaborated with Rosé on “Stay a Little Longer,” is involved in the production and arrangement.
Is Rosé working on more new music?
Yes. Rosé has said she has been working on new music and is still developing the creative direction of her next phase. She has also spoken about introducing a new era of her music next year.
