Hailey Bieber is stepping into Valentine’s Day mode early — and doing it in unmistakable Victoria’s Secret style. The model and beauty entrepreneur fronts the brand’s 2026 Valentine’s Day campaign, delivering a sultry, romantic visual that blends classic VS glamour with her modern, effortless cool.
Released on January 7, the campaign places Hailey at the center of A Very VS Valentine’s, a collection designed to celebrate confidence, femininity, and intimacy — without trying too hard.
A Bold Valentine Look With Classic VS Energy
In an exclusive campaign video, Hailey Bieber appears in a striking red lingerie set, posing in front of a mirror with quiet confidence. The look is minimal, bold, and unmistakably Valentine-coded — proving once again why she remains a favorite for luxury fashion and beauty brands.
The campaign also features Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, adding global flair to the Valentine lineup.
What Hailey Wears in the Campaign
Hailey’s standout pieces include the Heart Chiffon Unlined Bralette paired with the Heart Chiffon Bikini Panty, styled to highlight the collection’s romantic mood. The 2026 Valentine’s drop also introduces sleepwear and fragrance additions, including:
- Glazed Satin Heart Short Pajama Set
- Very Sexy Euphoric Eau de Parfum
- Very Sexy Blush Eau de Parfum
The focus stays firmly on soft textures, heart motifs, and bold color choices — all designed for the season of love.
A Subtle Nod to Victoria’s Secret History
One of the campaign’s stills shows Hailey sitting inside a large chest of drawers while painting her toenails — a visual callback longtime VS fans will instantly recognize. The pose mirrors a now-iconic 2001 Victoria’s Secret campaign featuring Gisele Bündchen, creating a quiet bridge between the brand’s legacy era and its modern reinvention.
It’s a nostalgic touch, but styled in a way that feels current rather than recycled.
From Lingerie to Life Updates
The campaign also arrives at a moment of personal change for Hailey. Known for her signature long brunette hair, she recently debuted a shoulder-length lob after previously rocking a chin-length bob in 2023. The refreshed hairstyle complements the softer, more intimate tone of the Valentine visuals.
Away from fashion, Hailey continues to embrace motherhood after welcoming her son Jack in August 2024 with husband Justin Bieber. She recently shared glimpses of family life on social media, including a delicate anklet bearing her son’s name — a quiet contrast to the bold confidence she brings onscreen.
Final Words
Hailey Bieber’s Victoria’s Secret Valentine’s campaign isn’t about shock value — it’s about presence. Confident, calm, and completely in control, she channels romance without excess and nostalgia without imitation. As VS continues reshaping its identity, Hailey feels like a natural fit for where the brand is headed next.
Valentine’s Day may still be weeks away — but Victoria’s Secret has already set the tone.
