Ektaa Kapoor’s Naagin 7 is clearly not doing subtle promotions — and the internet is loving it. Just days after the new season premiered to strong buzz, a Mumbai Metro train wrapped entirely in reptile-scale visuals has gone viral, turning an everyday commute into a full-blown supernatural experience.
The extravagant promotion has amused, shocked, and slightly scared social media users, many of whom were not prepared to see a “giant snake” rolling into the station.
When your metro turns into Naaglok
A video doing the rounds online shows a Ghatkopar–Versova Metro transformed into a moving billboard for Naagin 7. The train is wrapped in bold green, snake-scale graphics, with the Naagin logo splashed across coaches, doors, and even the front of the train.
As commuters waited to board, the illusion was hard to miss — it genuinely looked like a massive serpent slithering through Mumbai’s lifeline. For some, it was impressive. For others, mildly terrifying.
Internet reactions are pure gold
Social media users wasted no time reacting — and the comments were exactly what you’d expect.
One user joked, “Naaglok ki train.”
Another commuter shared, “I thought an anaconda had arrived, then the ad played inside the metro — double scare.”
Others chimed in with remarks like “Height of advertisement,” “Real Naagin in Mumbai,” and “Ichchhadhari Metro coming to take revenge.”
Several users admitted they were genuinely startled the first time they saw it, proving that the promotion may have been unintentionally immersive.
Ektaa Kapoor’s flair for the dramatic
While the metro wrap has become meme material, it also underlines Ektaa Kapoor’s signature style — go big or go home. Naagin has always thrived on spectacle, and this promotion fits perfectly with the franchise’s over-the-top, fantasy-driven identity.
Judging by the reactions, the marketing has done exactly what it set out to do: grab attention.
About Naagin 7
The Naagin franchise has consistently delivered iconic female leads over the years, from Mouni Roy to Surbhi Jyoti, Nia Sharma, Surbhi Chandna, Jasmin Bhasin, and Tejasswi Prakash.
Season 7 stars Priyanka Chahar Choudhary and Namik Paul as the leads, with Eisha Singh, Alice Kaushik, and Karan Kundrra in key roles. This time, the supernatural drama raises the stakes with an epic face-off involving a dragon and the fate of the world.
The show premiered on December 27 and has received a largely positive response so far. It airs on Colors TV and streams on JioHotstar.
Final words
A snake-themed metro train wasn’t on Mumbai’s 2025 bingo card — but here we are. Whether commuters were amused or alarmed, Naagin 7 has once again proved that when it comes to promotions, subtlety has never been part of its DNA.
Love it or fear it, the ichchhadhari metro has officially arrived.
