Alia Bhatt marked her birthday this year with more than just celebrations. The Bollywood star used the special occasion to unveil a brand-new creative venture — a children-focused production label called Eternal Kids. The announcement instantly caught the attention of fans, especially because the projects under the banner will draw inspiration from stories written by her late grandfather, Narendranath Razdan.
With this new initiative, Alia is expanding her role in the film industry beyond acting, continuing her journey as a producer and entrepreneur while also bringing heartfelt personal memories into her creative work.
A New Chapter Under Eternal Sunshine Productions
Alia shared the news on social media, revealing that the new children’s label will operate under her production house Eternal Sunshine Productions, which she founded in 2021 with her sister Shaheen Bhatt.
In a playful announcement, the actress wrote that their production house had “just had a baby,” introducing Eternal Kids as the newest addition to their growing creative universe. She also confirmed that three projects are already in development, though their titles have not yet been revealed.
The upcoming stories will revolve around characters created by her grandfather, whose imaginative storytelling played a big role in her childhood.
According to Alia, these projects aim to recreate the charm of simple, heartfelt childhood tales — the kind of stories that many people remember hearing growing up.
A Tribute to Her Grandfather’s Legacy
The emotional core of the new venture lies in Alia’s deep connection with her maternal grandfather, Narendranath Razdan, who passed away in June 2023.
In her announcement, the actress shared that she and her sister Shaheen grew up listening to his stories, and now they want to bring those characters and ideas to a wider audience.
The actress has often spoken about how close she was to him. When he passed away, Alia remembered him as a vibrant personality who loved music, cricket, storytelling, and spending time with family.
Those memories appear to have inspired the idea behind Eternal Kids — a creative space dedicated to stories that celebrate imagination, warmth, and childhood nostalgia.
Alia Bhatt’s Growing Journey as a Producer
Alia has steadily built a strong presence behind the camera over the past few years. Her production house Eternal Sunshine Productions made its debut with the Netflix film Darlings, a dark comedy that starred Alia alongside Shefali Shah and Vijay Varma.
The film was widely praised for its storytelling and performances, marking a successful start for the banner. The company later backed projects like Jigra and the internationally acclaimed series Poacher, further strengthening Alia’s reputation as a producer willing to experiment with diverse storytelling.
With Eternal Kids, she is now stepping into the children’s entertainment space — an area that has seen relatively limited original content in Hindi cinema.
Birthday Celebrations with Family
While announcing the new label, Alia also spent her birthday enjoying some quiet family time. The actress is currently in Hong Kong with her husband Ranbir Kapoor and their daughter Raha Kapoor.
Fans recently spotted the trio visiting a children’s park in the city, with photos and videos circulating on social media showing them enjoying a relaxed outing away from their busy work schedules.
What’s Next for Alia Bhatt
Alongside her producing ventures, Alia continues to remain one of the busiest actors in Bollywood. She will next be seen in Alpha, a spy-action film from the YRF Spy Universe, where she stars alongside Sharvari.
She is also part of Love and War, Sanjay Leela Bhansali’s upcoming epic drama that reunites her with Ranbir Kapoor and Vicky Kaushal.
Final Words
Alia Bhatt’s decision to launch Eternal Kids adds a deeply personal layer to her growing creative journey. By turning her grandfather’s stories into films, the actress is blending family memories with storytelling — and giving a new generation of viewers a chance to experience the magic of those childhood tales.
According to reports by Hindustan Times, three projects under the Eternal Kids banner are already in development, with more details expected to be revealed soon.
