Success often comes with attention, but for rapper Reble, the sudden rise in visibility has also brought a wave of bizarre accusations online. The Meghalaya-born artist, whose powerful rap verse in Dhurandhar: The Revenge helped introduce her music to a much wider audience, says she has recently found herself dealing with claims that she “sold her soul” to achieve fame.
The rapper, whose real name is Daiaphi Lamare, has spent years building her career in the independent music scene. Yet after reaching a bigger commercial audience through film music, she noticed a strange shift in how some people viewed her success. Instead of recognizing the years of effort behind her journey, many online users began pushing conspiracy-style narratives that she had made some dark bargain to get where she is today.
Reble Says Hard Work, Not ‘Demons’, Built Her Career
Speaking during a recent conversation with BBC India, Reble addressed the criticism directly and explained that one of her lyrics has often been misunderstood. Referring to a line from her rap where she mentions souls and demons, the artist said the verse was written as a metaphor rather than a literal statement.
According to Reble, people frequently assume that anyone who suddenly breaks into the mainstream must have achieved it through something other than talent and persistence. She pointed out that if success were truly as simple as “selling your soul,” everyone would be doing it. Instead, she believes growth comes from years of dedication, setbacks, and personal sacrifices that outsiders rarely see.
The rapper also clarified that when she references demons in her music, she is talking about internal struggles, self-doubt, and difficult moments she has experienced throughout her life. For her, those challenges eventually became sources of strength. She explained that she intentionally used darker imagery in her lyrics because she was already receiving comments calling her “Antichrist” and similar labels, something she finds both strange and disconnected from reality.
From Meghalaya’s Underground Scene to Bollywood Recognition
Long before her recent film projects, Reble had been steadily carving out a space for herself in India’s independent hip-hop movement. She first entered the music world in 2018 under the name Daya and gradually developed a sound that blended hip-hop with trap, alternative music, hardcore influences, and R&B elements.
Her debut single Bad arrived in 2019, while her 2022 EP Entropy helped her gain recognition among independent music listeners. Over the years, she built a loyal audience without relying on mainstream exposure, making her eventual transition into film music feel like a natural next step rather than an overnight breakthrough.
Reble also spoke about the importance of representing Northeast India on larger platforms. She believes artists from the region have often struggled for equal visibility within the country’s entertainment industry despite producing remarkable talent. Even as bigger opportunities arrive, she says she remains selective about the projects she accepts and continues to view collaborations as creative experiments rather than commercial compromises.
Her profile grew significantly in 2025 through soundtrack contributions to Lokah Chapter 1: Chandra and Dhurandhar. In 2026, her rap performance in the track Aari Aari generated fresh attention among moviegoers and music fans alike. The song features Navtej Singh Rehal, Jasmine Sandlas, Khan Saab, and Sudhir Yaduvanshi, with music by Shashwat Sachdev and lyrics penned by Irshad Kamil and Bombay Rockers.
While online criticism continues to follow her rising fame, Reble appears focused on letting the music speak for itself. For the rapper, the real story behind her success isn’t mystery or mythology—it’s years of work that audiences are only now beginning to notice.
