What began as a modest independent horror film has now turned into one of the year’s biggest surprise success stories. Obsession, directed by YouTuber-turned-filmmaker Curry Barker, continues to attract moviegoers weeks after its theatrical release and is now just a step away from a major box office milestone in India. Despite fresh competition from new releases, the supernatural thriller has managed to hold its ground, proving that strong word of mouth can sometimes outperform even the biggest marketing campaigns.
The film was first released in the United States on May 15 before arriving in Indian theatres on May 29. Since then, it has steadily expanded its audience across major cities as well as smaller markets. Positive reactions from viewers and critics have helped the horror title enjoy an unusually long theatrical run, making it one of the standout international releases of the year.
Obsession Closing In On ₹100 Crore Milestone
According to industry tracking website Sacnilk, Obsession has collected approximately ₹97.50 crore gross in India by the end of its fifth week. The horror film earned another ₹2.50 crore during its latest weekly run, putting it within touching distance of the coveted ₹100 crore mark. If the current trend continues, the milestone could be achieved in the coming days.
One of the biggest reasons behind the film’s remarkable performance has been its organic popularity. Instead of relying on expensive promotional campaigns, Obsession gained momentum through strong online discussions, positive audience reactions and social media recommendations. That growing buzz encouraged more viewers to experience the film in cinemas, helping it sustain collections well beyond its opening weeks.
The film has also continued drawing audiences from both Tier I and Tier II cities, an achievement rarely seen for an independent Hollywood horror production. Even with several high-profile releases entering theatres, Obsession has managed to remain among the preferred choices for horror fans.
Can It Become India’s Biggest Hollywood Horror Film?
The film is now within striking distance of another significant achievement. At its current pace, Obsession could soon overtake The Conjuring: Last Rites, which currently holds the record as the highest-grossing Hollywood horror film in India with ₹101.65 crore gross. Crossing that figure would make Curry Barker’s low-budget project one of the most successful horror releases the Indian market has ever witnessed.
Its success is even more impressive considering the film was reportedly produced for under $1 million. Internationally, the horror thriller has already crossed $370 million at the worldwide box office, delivering an extraordinary return on investment. The film’s unexpected global success has transformed it from a niche independent project into one of the year’s biggest box office surprises.
OTT Release Rumours Continue To Grow
With the theatrical run still going strong, many fans have now shifted their attention towards the film’s digital release. While several reports suggest that streaming rights have attracted interest from major platforms, no official announcement has been made regarding its OTT partner or premiere date.
Rumours circulating online have linked the film with a possible Apple TV release, while other reports claim Prime Video is also in contention for the streaming rights. Earlier speculation had suggested a digital premiere on June 2, but that date passed without any official confirmation. More recently, social media discussions have pointed towards a possible June 30 or early July launch, though these claims remain unverified at the time of writing.
For now, audiences hoping to watch Obsession at home will have to wait for an official update from the makers or the streaming platform. Until then, the film continues its impressive theatrical run, with the ₹100 crore milestone now looking almost inevitable. If it manages to cross that mark and surpass The Conjuring: Last Rites, Obsession will cement its place as one of the biggest Hollywood horror success stories ever witnessed in the Indian market.
