The story of Bunnie Xo, a podcaster and entrepreneur who rose from humble beginnings to build a successful media brand, is officially making its way to Hollywood. Production company 101 Studios, known for backing hit series like Yellowstone and Landman, has secured the rights to her memoir “Stripped Down: Unfiltered and Unapologetic.” The company is already fast-tracking the project for a film adaptation under its first-look partnership with Universal Pictures.
The memoir, released just last month, has quickly captured readers’ attention and is currently in its third week on the New York Times Best Sellers list. Now, the story is preparing for a cinematic leap that aims to bring Bunnie Xo’s dramatic life journey to a much wider audience.
From Trailer Park Beginnings to Media Mogul
Bunnie Xo — whose real name is Alisa DeFord — built her public persona through determination and unfiltered honesty. Her memoir details a deeply personal journey that began in a Las Vegas trailer park and eventually led to her becoming a podcast star and founder of Dumb Blonde Productions.
At the center of her growing media presence is the “Dumb Blonde” podcast, which has attracted a large following and reportedly generates more than one million downloads each month. The show blends candid conversations, personal storytelling, and celebrity interviews, helping Bunnie establish a loyal fan base.
Her life has also been closely followed by fans due to her relationship with country-rap artist Jelly Roll, whom she married before his rise to mainstream music success.
101 Studios Sees a Powerful Story for the Screen
According to David Glasser, CEO of 101 Studios, Bunnie Xo’s journey has all the elements needed for a compelling film adaptation. He described her life story as a raw and fearless narrative that audiences can easily connect with.
The planned movie aims to capture the same themes explored in the book — resilience, humor, and personal transformation. The studio says the adaptation will highlight Bunnie’s determination to overcome adversity and rebuild her life, while also showcasing the emotional struggles that shaped her path.
Bunnie Xo Reflects on Seeing Her Story Become a Film
For Bunnie Xo, the upcoming film adaptation feels almost surreal. She has described writing the memoir as one of the most emotionally vulnerable experiences of her life.
The podcaster explained that she chose to tell her story honestly, without filtering the hardships and chaotic moments that defined her journey. Now that the story is moving from book pages to the big screen, she hopes the film will capture both the heartbreak and redemption that shaped her life.
More importantly, she wants the story to send a message: that a person’s past struggles or trauma don’t have to determine their future, and that personal reinvention is always possible.
101 Studios Expanding Its Production Slate
The project also adds another notable title to the expanding portfolio of 101 Studios. The company has already played a major role in the success of the Yellowstone television universe and has been behind other high-profile productions including Mob Land, Lioness, and George and Tammy.
Its upcoming projects include a series about the JonBenét Ramsey case, starring Melissa McCarthy and Clive Owen, as well as new titles like Marshals with Luke Grimes and Logan Marshall-Green, and The Madison featuring Kurt Russell and Michelle Pfeiffer.
Final Words
With its mix of hardship, ambition, and redemption, Bunnie Xo’s story already resonates with readers — and Hollywood clearly believes it could strike the same chord with movie audiences. If the adaptation captures the same honesty and emotional intensity that made Stripped Down a bestseller, the upcoming film could turn a deeply personal memoir into a powerful on-screen journey.
According to Variety, the project is already moving quickly through development as 101 Studios begins shaping the story for the big screen.
