The ongoing ADOR–NewJeans dispute has taken another emotionally charged turn, this time from the fandom itself. Bunnies, the official fan community of NewJeans, have released a strongly worded statement expressing anger and disappointment over HYBE and ADOR’s decision to terminate Danielle’s contract.
The statement, issued on December 29, accuses the company of deliberately trying to dismantle NewJeans as a five-member group — despite the members’ stated wish to return together.
“A Violent Act to Break NewJeans Apart”
In their statement, Bunnies said that while all five NewJeans members had expressed their intention to return as a unit, HYBE and ADOR chose to notify only one member — Danielle — of contract termination.
Fans described this move as a “violent act” aimed at unilaterally breaking up NewJeans, accusing the company of misleading not just fans, but also the court and parties involved in the legal proceedings.
They questioned whether ADOR’s earlier appeals to the court — asking for NewJeans’ return — were genuine, or merely a step toward dividing the group once legal ground was secured.
Allegations of Deliberate Division
Bunnies pointed out that the court had previously upheld the validity of the exclusive contracts based on mutual trust. According to the fandom, ADOR’s sudden shift in stance — terminating Danielle after the members expressed willingness to reunite — suggests a calculated effort to split the group from within.
They directly questioned ADOR CEO Lee Do Kyung’s intentions, asking whether the promise to restore NewJeans was ever sincere.
“This Cannot Be Normal Business Judgment”
The fandom went further, arguing that dismantling the full lineup of NewJeans — ADOR’s only signed artist group and its biggest revenue driver — cannot be justified as standard corporate decision-making.
Bunnies accused HYBE, as ADOR’s largest shareholder, and Bang Si Hyuk, of abusing power, claiming that the move prioritises control over artistry and long-term value.
According to fans, forcing a partial breakup against the wishes of both artists and fans damages NewJeans’ creative identity and strips the members of their artistic freedom.
“NewJeans Is Five — Not Four”
Emphasising the emotional side of the issue, the statement described NewJeans as more than a brand or IP. Fans called the group a culmination of shared memories, trust, and growth between the five members and their fandom.
They urged the company to stop interfering with the group’s unity, calling for Danielle’s freedom and respect for the members’ collective wishes.
ADOR’s Official Position
Earlier the same day, ADOR released its own update on the situation:
- Hanni has decided to return to ADOR after extensive discussions with her family
- Minji remains in ongoing talks with the agency
- Danielle was officially notified of her contract termination
ADOR stated that it had become “difficult to continue working together” with Danielle as a NewJeans member and artist under the label.
The agency also confirmed plans to pursue legal responsibility against one of Danielle’s family members and former CEO Min Hee Jin, alleging their involvement in escalating the dispute and delaying the group’s return.
Final Words
What was once a contractual disagreement has now turned into a full-blown battle involving artists, agency, shareholders, courts, and fans. With Bunnies openly accusing HYBE and ADOR of intentionally tearing NewJeans apart, the situation has entered a deeply emotional and public phase.
As legal proceedings continue, one message from fans rings loud and clear:
NewJeans, to them, is five — and anything less feels like a betrayal.
