What should have been a celebratory evening for Prabhas’ upcoming film The Raja Saab turned alarming on Wednesday. Actress Nidhhi Agerwal was pushed and shoved by a massive crowd during the launch of the song “Sahana Sahana” at Lulu Mall, Hyderabad — an incident that has now led to police action against the mall management and event organisers.
What happened at the event
The song launch was scheduled to begin at 5 PM, but delays meant fans had already gathered in large numbers by the time the event got underway. As Nidhhi Agerwal attempted to move through the venue, the situation spiralled out of control.
Videos that later went viral show the actress surrounded by an unruly crowd, with several people attempting to click selfies and get physically close to her. In the chaos, Nidhhi can be seen trying to shield herself as her security team struggles to create space and escort her safely to her car. Her visibly distressed state in the clips sparked immediate outrage online.
Police action against organisers and mall
Following the backlash and circulation of videos, Hyderabad Police registered a case on Thursday against Lulu Mall’s management and the event organisers. According to police officials, the event was conducted without prior permission, despite a celebrity being invited and a large public turnout expected.
“A celebrity was invited, and the event was organised without obtaining permission. Hence, a case has been registered,” an official from the KPHB police station told PTI.
Online outrage and safety concerns
The incident has drawn sharp criticism from social media users, many of whom labelled the behaviour dangerous and unacceptable. Several voices also questioned the lack of crowd control and basic safety planning at a high-profile promotional event involving major film personalities.
The episode has once again reignited conversations around women’s safety at public film events, especially mall launches that attract uncontrolled footfalls.
Who was present at the launch
Apart from Nidhhi Agerwal, the event was attended by Prabhas, Riddhi Kumar, director Maruthi, producer TG Vishwa Prasad, and music composer S Thaman. While the song launch proceeded amid delays, the focus quickly shifted from celebration to concern after the incident unfolded.
Final words
Fan enthusiasm is part of cinema culture, but what happened at the The Raja Saab song launch crossed a serious line. With a police case now filed, the incident stands as a reminder that celebrity promotions demand strict planning, permissions, and crowd management — especially when safety and dignity are at stake. Nidhhi Agerwal is yet to issue an official statement on the matter.
