A recent Instagram post by Prime Minister Narendra Modi unexpectedly created a buzz among Telugu cinema fans after eagle-eyed followers noticed a familiar soundtrack playing in the background. While the post itself was about a prestigious international honour, the music accompanying it quickly became the talking point online. The track turned out to be the viral theme from Allu Arjun and Lokesh Kanagaraj’s highly anticipated upcoming film, currently being referred to as AA23.
The unexpected crossover between Indian politics and Tollywood instantly grabbed attention across social media platforms. Within hours, fans of Allu Arjun began sharing screenshots, clips, and reactions, celebrating what many viewed as another major moment for the actor’s growing nationwide popularity.
Allu Arjun Reacts After PM Modi Uses AA23 Theme
Prime Minister Narendra Modi recently shared a photograph from Bratislava after receiving the Order of the White Double Cross (1st Class), one of Slovakia’s highest civilian honours. Alongside the image, he wrote, “Honoured to receive The Order of the White Double Cross (1st Class) in Bratislava. I dedicate this award to the enduring friendship between India and Slovakia.”
While the achievement itself generated headlines, entertainment fans quickly focused on the soundtrack accompanying the post. The Prime Minister’s team used the popular “23 Theme” from Lokesh Kanagaraj’s upcoming project with Allu Arjun, a track that has already gained considerable traction online despite the film still being in its early stages.
The post did not go unnoticed by the actor. Allu Arjun acknowledged it by liking the Instagram post, sparking even more discussion among fans. Composer Anirudh Ravichander also liked the post, while Anna Lezhneva and Riddhima Kapoor were among several notable names who interacted with it as well.
The reactions from fans were immediate and enthusiastic. Many flooded the comment section with references to the upcoming film, while others shared animated GIFs and messages celebrating the moment. One user commented, “We got Modiji using Anirudh music in his post before GTA VI,” while another simply wrote, “bhAAi movie song.” Several fans repeatedly posted “AA23” throughout the comments, turning the section into an unofficial celebration of the film.
Why the AA23 Theme Became an Instant Hit
Long before any footage from the film was released, the announcement video itself generated significant attention. In January, Lokesh Kanagaraj and Allu Arjun officially confirmed their collaboration after months of speculation. The project immediately became one of the most anticipated films in Indian cinema, bringing together one of Telugu cinema’s biggest stars and one of the country’s most successful directors.
At the time of the announcement, production house Mythri Movie Makers wrote: “A Collaboration that will be Eternal in Indian Cinema. Icon Star @alluarjun X @Dir_Lokesh X @MythriOfficial X @anirudhofficial STRIVE FOR GREATNESS.”
The promotional video featured the now-famous “23” track, composed by Anirudh Ravichander. With lyrics credited to the mysterious Heisenberg and vocals by Hector Salamanca, the song quickly found an audience online. Its energetic composition and catchy rhythm helped it spread across Instagram Reels and short-form video platforms, making it one of the most discussed announcement themes in recent memory.
Allu Arjun also shared the promotional video on social media, writing, “I SAY 23. Goin on a spree. Low-Key G. Locked in mentally. That’s a guarantee! Excited about the new journey with the Maverick @lokesh.kanagaraj garu. & at last with brother @anirudhofficial. Can’t wait for this one.”
The popularity of the theme has continued to grow since then, and PM Modi’s use of the track has only amplified its reach further.
A Major Phase Ahead for Allu Arjun
The excitement surrounding AA23 comes at a significant stage in Allu Arjun’s career. The actor recently completed one of the most successful chapters of his filmography through the Pushpa franchise. Following the release of Pushpa: The Rise in 2021 and Pushpa 2: The Rule in 2024, the actor emerged as one of the biggest pan-Indian stars in the industry.
Pushpa 2 went on to become one of the highest-grossing Indian films ever made, cementing Arjun’s position as a major box office force across multiple languages. Before entering the world of Pushpa, the actor had delivered another blockbuster with Ala Vaikunthapurramuloo in 2020, which remains one of Telugu cinema’s most celebrated commercial entertainers.
Apart from AA23, Allu Arjun is also preparing for another ambitious project with director Atlee. Titled Raaka, the science-fiction action film is being produced by Sun Pictures and stars Deepika Padukone in a leading role. The project is expected to be mounted on a massive scale and marks Arjun’s first major venture after completing the Pushpa saga.
For now, however, much of the conversation remains centered on AA23. With only an announcement video released so far, the project has already managed to generate enormous anticipation. And now, thanks to an unexpected Instagram post from Prime Minister Narendra Modi, the film’s viral theme song has found itself at the center of another social media moment, giving fans yet another reason to celebrate their favorite star.
